I have been working as a graphic designer since 2006 and while I have had worked for different design houses and agencies over the years, I have been freelancing ever since as well. I have collated few logos I have designed into one place.
When designing brand identities/logos I always try to follow some set of rules. These rules are the same today as they were several years ago when I first started designing identities, I strongly believe they are the key to creating a simple, memorable logo.
1: Less is more - some of the most recognizable brands in the world use a simple mark/symbol or logo type.
2: If in doubt - simplify! (see 1). Strip away anything that may make the logo look fussy or overly complicated.
3: For me a good logo should remain timeless. It is all too easy to design to a trend but a logo should have longevity.
4: Scalability - consider how the logo will look large and small. It is important that it remains legible, even when scaled down small.
5: If it works in black, it should work in any color.
Thats all for volume one, you can always view more of my work at Behance