July 8, 2017 - No Comments!

Color Relationships

Now as we understand how we see light, how color actually works, what the visible spectrum is, It's time that we look at how we create sensible color matches, There is a bit of science to it and all this has to do with color wheel.

A color wheel (also referred to as a color circle) is a visual representation of colors arranged according to their chromatic relationship.

Complementary Colors

a complementary color palette is made using colors that are opposite to each other on color wheel

Double Complementary Color Relationship

A double complementary color palette is a group of color close to each other on the other wheel.

Split Complementary Color Relationship

The split-complementary color scheme is a variation of the complementary color scheme. In addition to the base color, it uses the two colors adjacent to its complement.

Thats all for the basic of Relationships of Colors. There is a lot more resource available on the web for deeper understanding, here is a Youtube Link for more visual guide.

January 2, 2017 - No Comments!

Fundamentals of Design – Color

The Human Eye


Lets talk about the human eye. They seem to be pretty little things in our head but they are a very extra ordinary machine and its primary job is to take in light, luckily all color is light. There is a great read behind the science of color, the human eye and the light it can take in, there is a whole light spectrum out there in the world, the part which our eye can see is limited though and can be illustrated in pretty simple diagram.


as we can see in the diagram above, the colors from left to right have a acronym "RoyGBIV" which stands for "Red, Orange, Yellow, Green, Blue, Indigo and Violet". These lights are visible to human eye, the light before and after these on the spectrum aren't visible and they are called Infrared, Microwave and Radio waves, and so on the right side after the Violet light we have Ultraviolet, X-ray and Gamma Ray.

Here we won't go into much science behind all this, the above is enough for basic but if you really want to dig into the science behind all this its up to you, nonetheless we have are basics covered. Lets jump into another very important topic of Color Modes.

Color Modes

All colors are the friends of their neighbors and the lovers of their opposites. - Marc Chagall


Color modes comes in two flavors,  Additive and Subtractive. To understand this, we need to understand this simple line, That is: "No Light is completely Black, Full light is white." 

Additive and Subtractive Mode work very similarly, in Additive color mode, Color add up to white, they are building color until they reach full white.  Where in subtractive color mode they are removing each other colors until they reach full black or no light. How they do this?, simply by mixing colors together.

The Subtractive color mode refers to CMYK Or Cyan, Magenta, Yellow and K as Black.

See how the subtractive colors combine to create other color.

Similarly in Additive Color Mode we have RGB which is Red, Green and Blue.

As we can see the RGB mode is adding up to full light.


In the next post we will talk about matching colors, which colors to use and how and when to use, this will gives us a more deep understanding of how all these colors work and how they create interesting pieces of art work.

May 28, 2016 - No Comments!

Basic Design Concepts


When we talk about basics in design, we talk about Line, Shape and Texture. These three elements form the basic of design and the foundation of design.

Lets see some example of lines in drawing.


Above is one of the best example, if you look closely and observe you will realize that its just lines drawn in a such a way which depicts a beautiful landscape line painting.

Lets have a look another example by Van Gogh.

Landscape Line Drawings-018

Lines when used alone, can be used to separate, organize, emphasize, or provide a framework for the page. Alone or as part of a another graphic element, lines can create patterns, set a mood, provide visual texture, create movement, and define shapes as we can see in the above landscape line drawing.

A line is a dot that went for a walk.Paul Klee

So in a nutshell as an element of design, lines can stand alone or be part of another graphic element. They are one of the building blocks of design.


We have been aware of things like line and shape for a very long time. The idea that lines could be connected and combined to form is really the next logical step. Shapes are essentially multiple lines that are connected to form a whole object but they are way more than that to designers. Shapes can be beautiful, shapes can be ugly and like lines we find shapes everywhere. Lets take a look at some examples.


Next is texture, which adds personality to all the shapes and lines we create.


If shape is line giving form and to an object, Then texture is giving personality to an object. Texture can make something as simple as rectangle to go from ordinary to extra-ordinary by creating a sense of surface to that object.

Some examples of textures

Stone Wall Texture

Stone Texture wall large rock grey image


Man Hole Texture

One of the 1000's of high resolution textures available from Mayang's Free Textures - see http://www.mayang.com/textures/ This texture may not be sold without permission from the authors.


Wood Texture - Detailed photo of a beautiful tree bark shot in a London city park.

Detailed photo of a beautiful tree bark shot in a London city park.


Spray Texture on Mirror


Texture can connects us with shapes and objects in wonderful and powerful ways, If something is rough it may feel some like they don't want to touch it on the other hand something which is furry which may feel people that its cute, texture makes our work come alive. Imagine touching a rugby ball with grainy texture on it, how will it make you feel? at the same time imagine touching a golf ball, its so small yet so hard. Its the texture the outer most part of the object which gives us the feeling of the object.

The Grass Texture


Similarly imagine the texture of green grass, the ground is wide and hard yet the texture of the grass on top of it gives us a very smooth feeling.

May 21, 2016 - No Comments!

The Fundamentals of Design

Photo by Scott Webb | https://unsplash.com/photos/DmqNuKJRPkw

Photo by Scott Webb | https://unsplash.com/photos/DmqNuKJRPkw

Hello Friends ! I am very excited about today's article, in fact a series of 6 articles that I am going to post (starting today) in the coming weeks about "The Fundamentals of Design".

I am a Graphic Designer, but the fundamentals are basic set of rules of and concepts which are essential for every design niche. We will take a look at some basic concepts about line & shape, what actually is design, what are different careers choices that we have in the this vast field of "Design". We will also discuss some very basic rules that are essential for every type of design project.

What is Design?

Design is everything around us. Design is not just how something looks, design is how something works, its how something feels, the very experience of that particular thing.

"Design is not how it looks like and feels like. It's how it works." - Steve Jobs


Architectural Design

What did Steve Jobs mean exactly by that? The best example in my opinion would be from Architectural Design. Architects make the building looks visually appealing but it goes deeper into how all the pieces fit together into making a stronger, safer yet, visually astonishing buildings. Design is a plan which affects how something is made.

Architectural Design

Example of Architectural Design


Industrial Design

We can find design almost everywhere, e.g take a look at Phillipe Starck's design, It is abstract yet functional

Phillipe Starck's design is abstract yet functional

Phillipe Starck's design is abstract yet functional


Apple Computers

Apple's products are great examples of beautiful, effective Industrial design, they are simple yet truly powerful and easy to use.

Photo by Aleksi Tappura https://unsplash.com/photos/mCg0ZgD7BgU

Photo by Aleksi Tappura


Canon Power Shoot

Here is another great example, This is Canon's Power Shoot from the inside, Look how each and every part is well thought and design. Its not a mechanical or engineering mess but a beautifully design chipboard.

Photo by Vadim Sherbakov https://unsplash.com/photos/osSryggkso4

Photo by Vadim Sherbakov https://unsplash.com/photos/osSryggkso4


The interesting thing about design thinking is to look at things with beginners mind and question everything.

"a designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games, graphics, services and experiences is referred to as a designer." - source: wikipedia

Design Professions

Different types of designers include:

These above are some examples of different career paths and kind of designs, the canvas is ever expanding as our world face new design challenges, we find new avenues and ways where good design thinking is implemented and practiced.

Next week we will discuss about some basic design concepts. Stay Tuned.

May 14, 2016 - No Comments!

The Curse of Facebook


During the year 2015, the only thing that I did with full dedication was cycling around Islamabad, its beautiful hills and the surroundings. Mostly solo and at times with groups. A part from that and after much thought and reflection, I have come to this conclusion that most of my time was sucked using Facebook. I Couldn't make anything out of using facebook, it seem to me that this tools just waste your time. Yes I am being extremely blunt and may be negative about it. I do admit that many are making a living out of it and its a good tool of communication but comes with a huge price tag of ultimate time wastage.

My personal realization is that its not giving me anything good as of now. I was addicted to a virtual word. Something so unreal and fake. Being injected with shots of dopamine for every 5 seconds, leading most of us to another disease called narcissism. In November I publicly announced about quitting facebook.


I planned to stay way from facebook forcefully for as long as one YEAR, the same goes with Instagram too. Later after few days I went a step ahead and deactivated my Facebook account. For how long? I have no idea, chances are might not come back even after a year, lets see what I am missing out.

After a month of not using both of these platforms, I felt a great change in my lifestyle, I am more focused, I waste less time online, actually I only use the computer when I need to get some important work done, since there is nothing to browse or scroll up and down to an over whelming amount of useless info daily and highlights of other people lives which has nothing of value to offer, my productivity has sky rocketed. I FELT ABSOLUTELY GREAT.

Back in 2013 Douglas Rushkoff wrote this article for CNN “Why I’m quitting Facebook” below is an excerpt from his article which I not only relate but endorse it and may be you would relate to it too.

Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time — our “social graphs” — into money for others.

We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances. With this information, Facebook and the “big data” research firms purchasing their data predict still more things about us — from our future product purchases or sexual orientation to our likelihood for civil disobedience or even terrorism.

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook’s paying customers; we are the product. And we are its workers. The countless hours that we — and the young, particularly — spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.”

In the end I will like to conclude my battle against the "Curse of Facebook" in the very words of Douglas Rushkoff

“Maybe in doing (quitting facebook) so I’ll help people remember that Facebook is not the Internet. It’s just one website, and it comes with a price.”